Privacy Policy

1. Who We Are

This Privacy Policy explains how D&K Hair Enhancements Ltd (“DK Hair Enhancements”, “we”, “us”, “our”) collects, uses and protects your personal information when you use DKHair.co.uk or communicate with us by email, social media or other channels.

If you have any questions about this policy or how we handle your data, you can contact us at:
📧 info@dkhair.co.uk
🌐 DKHair.co.uk

2. What Information We Collect

We may collect and store the following types of information:

Information you provide directly

Your name and contact details (email address, phone number, postal address)
Order details and delivery information
Account registration details and login information
Preferences for marketing and communication
Information submitted via contact forms, product enquiries, reviews, or competitions

Information collected automatically

When you browse our website, certain data is collected automatically, for example:

IP address and general location
Browser type, device type and operating system
Pages visited, time spent on site and referral sources

Payment and transaction data

When you place an order, payment is processed by trusted third-party payment providers (such as PayPal, Klarna or card processors). We only receive limited payment information (e.g. transaction reference) and do not store full card details on our systems.

Data from social platforms

If you choose to log in or connect with us via social networks (for example Facebook, Instagram or similar services), we may receive information such as your profile name, email address and any other details you agree to share through that platform.

Promotions, surveys and giveaways

If you enter a competition, promotion or complete a survey, we will collect any information you provide as part of that activity.

3. How We Use Your Information

We use your personal information only where we have a lawful reason to do so. This may include:

Processing and fulfilling your orders
Managing deliveries, returns and customer service enquiries
Keeping you informed about your order status
Running promotions, giveaways and loyalty or referral schemes
Sending newsletters, special offers and marketing communications (where you have opted in or where the law allows us to do so)
Improving our website, products and customer experience
Detecting and preventing fraud or suspicious activity
Complying with legal obligations and responding to lawful requests from authorities

4. Cookies, Analytics & Tracking

Our website may use cookies and similar technologies (such as pixels or tracking scripts) to:

Keep you logged in and remember your choices
Understand how visitors use the site
Help us improve the layout, content and performance of the website
Support marketing and advertising activities

You can manage or disable cookies through your browser settings, although some features of the site may not function correctly without them. For more details, please refer to our dedicated Cookie Policy on DKHair.co.uk.

5. Microsoft Clarity & Other Analytics Tools

We may work with analytics tools such as Microsoft Clarity to understand how visitors interact with our site. These tools can use cookies, heatmaps and session recordings to help us:

Analyse trends and user behaviour
Improve our website design and usability
Detect fraudulent or harmful activity
Optimise marketing and advertising campaigns

Data collected through such tools is typically anonymised or pseudonymised and is used for statistical and security purposes.

6. When We Share Your Information

We do not sell or rent your personal data to third parties.

We may share your information only with:

Service providers who perform services on our behalf (e.g. payment processors, email service providers, web hosting, courier and delivery companies, analytics providers, marketing platforms)
Regulators, law enforcement or other authorities, where required by law or to protect our legal rights
Professional advisers such as lawyers or accountants, where necessary

These parties are only given access to the information they need to perform their role and are expected to keep your information secure and confidential.

7. Marketing Communications

If you opt in to receive marketing communications, we may send you:

News about new products, shades or ranges
Special offers, discounts and promotions
Information about competitions or events

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at info@dkhair.co.uk.

8. How We Protect Your Data

We take reasonable technical and organisational measures to safeguard your personal information, including:

Secure, encrypted payment pages provided by trusted third parties
Restricted access to personal data within our business
Regular review of our systems and security practices

Please remember that no method of transmission over the internet is entirely risk-free, but we work to keep your data as secure as reasonably possible.

9. How Long We Keep Your Information

We keep your personal data only for as long as it is needed for the purposes set out in this policy, or as required by law. For example:

Order and transaction records are retained for tax and accounting requirements
Marketing data is retained while you remain subscribed or until you ask us to delete it

10. Your Rights

Depending on your location and applicable law, you may have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your data in certain circumstances
Object to or restrict certain forms of processing
Withdraw consent where processing is based on your consent
Complain to your local data protection authority if you have concerns about how we handle your data

To exercise your rights, please contact us at info@dkhair.co.uk.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or services. The latest version will always be available on DKHair.co.uk. By continuing to use the site after changes are posted, you are deemed to have accepted the updated policy.

12. Contacting Us

If you have any questions, comments or complaints about this Privacy Policy or how we handle your data, please contact:

D&K Hair Enhancements Ltd
📧 info@dkhair.co.uk
🌐 DKHair.co.uk